There is a reason why online companies wanted to appear on the first pages of a search engine. It plays with human behavior. When we look up something in Google for instance, we only check the websites that are on the first page. If you can’t find anything relevant, then you move on to the next. If not, then you give up and type another keyword. This is why companies fight hard just to land on the first pages of Google. Of course, Google also employs a method to determine which sites deserve to be up there. It usually involves popularity.

Therefore, when you look for a product to buy online, you will buy one immediately from a website that pops up on the first page of Google. You think that this is a popular website and it is safe to buy one there. Though this is true, you have to understand that this should not be your only basis for selecting a website.

You might miss the cheaper stores

There are smaller and newer online businesses that can’t compete with online giants like Amazon or eBay. If you only rely on these big companies, you might overlook smaller companies offering the same product, or even better, but at a much lower price. If you are on a tight budget, this is something you have to take into consideration. They also have promotions like coupons and other gimmicks that will help you spend less.

There are better choices

Not one online company has all the items you are looking for. Some of them might only be available in a local business and their website is not as popular as the others. If you stick with popular websites only, you might not have a glimpse of other products that could be more appealing or of higher quality. For instance, if you want to get the best carpet cleaners of the year, there are a lot of websites where you can get one. Sadly, if you only stick with the top choices, you won’t get a product of a much better quality since it is not that popular. It also helps that you read about top rated home carpet cleaner so you will be pointed to the right choice, but you still have to expand your search.

You don’t empower small businesses

Small businesses are the lifelines for working class citizens. When they have enough money to start a new business, then they open one. Sadly, when there is too much patronage for online company giants, these smaller businesses might just shut down. By giving them a chance, you are allowing more people to be motivated in starting their own company.

Yes, there are a lot of benefits in choosing popular companies over the others. Of course, they are safer and you are assured you won’t be scammed. They also abide with online business laws. The only thing you have to remember is that there are other not so popular online businesses out there that are legally operating too and may give you better choices.

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