"Tourism enriches individuals, families, communities and all the world." The aims of "Tourism Enriches" campaign are to promote tourism as a basic human right and way of life, to stimulate communication about the benefits of tourism as the most prospective economic activity for the local communities and countries, to enhance cooperation between destinations and the tourism industry with the local, regional and international media and to link individual tourism entities to the larger community of international tourism. This is a central, simple but straight-forward message of the new awareness campaign with which the World Tourism Organization (UNWTO) wants to raise awareness of the positive impacts tourism can have on life, culture and economy, in short on society at all levels.