The world has become digital, and nowadays, consumers have everything at the tips of their hands. Gone are the days when we wanted to go to a travel destination, we had to rely on word of mouth and television. The internet has brought everything to our fingertips, and we can get all the information regarding travel destinations without even lifting a leg. The internet contains information regarding virtually everything that we can think about, and this includes travel destinations. People consult the internet before they make their travel arrangements to various destinations, usually checking out reviews by other users. In this article, we are going to discuss the importance of reviews for travel websites.

The Importance of Reviews for Travel Websites

The Importance of Reviews for Travel Websites

Positive reviews have a positive impact

When websites have many positive reviews, chances are that there will be many more people willing to make a purchase on that site. Reviews are what determine whether clients will make the purchase or not, and that is the reason why companies should make it easy for their customers to post reviews.

Reviews are considered very trustworthy

In the world today, people tend to trust reviews by other users more than the information that manufacturers and other corporate providers have given. This is another reason why companies should make it easier for people to post reviews, and besides, people would rather read the reviews from the company websites other than other platforms such as magazines.

Consulting reviews part of the travel planning process

Before people actually make a booking, they will usually consult with reviews by looking through 6 to 12 reviews across a number of properties. In such instances, you’ll find that travel sites with the most number of reviews, including recent experiences from satisfied customers, and good responses from staff members, are more appealing to potential clients.

There are SEO benefits

When it comes to SEO, reviews give a website fresh content, every time that people post. This gives the website a more organic reach in search engines, and it moves up the search engine results pages (SERPs). This means that it has a broader reach of customers. Search engines rank websites with content that is updated very often, and that is what reviews do to travel websites every time that people post them.

Cozumel Taxi Tours

Still on the subject of travel, we are now going to take a look at Cozumel Taxi Tours. This is a travel company with an online presence, allowing people to make their bookings online and save money. Cozumel is well known for its fishing expeditions, as well as snorkeling, and while at it, it would be a great idea to also tour the town. Taxi tours in Cozumel offer you the best way to visit the destinations in the town with their experienced drivers. They usually pick up their passengers from the following destinations:

  • When arriving on a Carnival or Royal Caribbean cruise ship, they pick you up at the Carl´s Jr Burger Shop at the Royal Village Shopping Mall, located directly across the across the street from the Cruise Pier. Arrangements to meet drivers should be done at least thirty minutes before docking to allow for embarkation.
  • For those arriving on a Disney or Norwegian Cruise ship, they pick you at the Starbucks Coffee Shop at the Punta Langosta Shopping Mall, also located across the street from the Cruise Pier. Arrangements to meet drivers should be done at least thirty minutes before docking to allow for embarkation.
  • Those coming from Playa del Carmen can be met at the ferry. Arrangements to meet drivers should be done at least thirty minutes before docking to allow for embarkation.
  • Those staying in hotels can be met right there in the hotel lobbies or the main vehicle entrance.
  • They can even meet you at a downtown meeting point by prior arrangement.

Where would you like to visit?

  • Shopping in the colorful El Mercado local market.
  • Looking at exotic handicrafts in the downtown area.
  • Purchasing over the counter medicines discounts in the local pharmacies.
  • Visit to the Chocolate Factory.
  • ‘Tequila History and Tasting Tour’ at the historic Hacienda Antigua.
  • Visiting the historical San Gervasio Mayan Archaeological.
  • Sightseeing on the spectacular East Side of the island (known locally as ‘The Other Side’).
  • Snorkeling, bird watching, or watching crocodiles in the Punta Sur Ecological Park.
  • Water activities like snorkeling, at the Chankanaab National Marine Park.

The tours vary between 3, 5 or 8 hours, and can start at any time from 6.00 am, ending whenever you would like. Below are the charges:

  • $295 USD for a 3-hour trip
  • $325 USD for a 5-hour trip
  • $375 USD for an 8-hour trip

Refunds are offered ships are rerouted for any reason, and it is recommended to book early since there are only three drivers to serve the 20,000 plus cruise ship guests that arrive regularly.


Reviews form an important part of any website, not only travel websites, and the website owners should make it easy for people to put reviews. That is the power of online presence.